Shakespeare had Romeo ask that question, not quite rhetorically, because he loved a woman who was the member of a family of mortal enemies of his own family. To Romeo, besotted, names meant nothing. That, it seems, is the approach all adults should take, when name calling comes up.
In that spirit, the man Gen. Tommy Franks called "the stupidest fucking guy on the planet" is now calling those who protest the Bush Administration's torture policy "assholes". Which name would you rather wear, considering the sources?