Blame Scott McLemee. I was going to do Gentle Giant when I stumbled across a piece McLemee wrote for Crooked Timber a few years back, and, well . . . This is "Natural Is Not In It", and set aside whether it's Althusserian Marxism or Debordian Situationism (my vote is for the latter, by the way, if only because Situationism was in the air at the time, thanks in no small part to the Sex Pistols manager, Malcolm McLaren) and just groove.